The Utah Tourism Industry Association is a proud member of the following nationally-recognized associations:

Association Member

State Partner Association

Educate. Advocate. Activate.
Utah is home to some of the world's greatest treasures- the Mighty 5? National Parks, 44 Utah State Parks, 14 world-class ski resorts and the urban vibrance of Salt Lake.

Utah Tourism is Big Business.
$9.1 Billion in Overall Traveler Spending
$1.23 Billion Total Tourism-Related Tax Revenue
$1,375 in Tax Relief per Household
Over 144,000 Tourism-Related Jobs
Follow @utahtourism on Instagram.